Freelance Creative Strategist

CREATIVE IDEAS WITH IMPACT

Contact

To make

the complex simple

the ordinary different

the boring engaging

ABOUT

I’m Vanessa and I’m a creative strategist, passionate about helping daring brands and businesses find their voice to stand out from the crowd. I believe in the power of great ideas to make a positive impact on our lives and the planet.

Originally from Germany, I now live in the place of my dreams,

in Bondi, Sydney. After having worked in agency-land, both

in London and Sydney, for the past eight years, I’ve decided

to start my own journey to have more autonomy over my work.

I’ve worked with a great bunch of diverse clients, big and small, from banking to entertainment, take a pick!

When I’m not solving communications problems you can find

me outside for any outdoor adventure, taking pictures & videos

of picturesque landscapes while travelling the world.

APPROACH & SERVICES

Insight-driven ideas first,

channel second is my approach

to solving brand and communication problems.

I can help with the following:

RESEARCH:

Qual & Quant
Social Listening
Insights Generation
Audits
Analytics & Reporting

STRATEGY:

Brand Strategy, Identity & Positioning
Comms Strategy
Content Strategy
Digital & Social Strategy

CREATIVE:

Creative Concepts
Copywriting both long and short form, SEO, Translations
Design
Visual Content including Photo & Video

ADVERTISING:

Social Advertising including Facebook, LinkedIn, Twitter Ads Manager
Google Ads (Search & Display)

WORK

I'm lucky to work with a wide range of clients, big and small, across various industries including travel, hospitality, entertainment, retail, finance, FMCG, sports, automotive, technology and not-for-profit.

Explore some of my favourite projects!

A fully integrated sponsorship campaign from Westpac for the Invictus Games 2018 aiming to challenge employers’ perceptions on veterans’ skills for civilian employment. From strategy to execution; we conducted research with LinkedIn revealing the top 12 most desired soft skills by Australian employers demonstrating that veterans overindex in all of them, which be brought to life through engaging content and an interactive game activation.

Making credit scores more relevant for Australian Millennials by shining a light on the importance of financial compatibility when finding love. We conducted custom research with the results showing that Australians value financial attractiveness when it comes to choosing their partner in crime. Knowing that credit scores are an important indicator of financial responsibility, we asked Aussies to put their financial relationship compatibility to the test in a fun content series.

Just* for WWF is a new product range designed to replace some of our most commonly used products by natural ingredients to minimise our footprint on the environment. We designed the product range, created an engaging content series to promote and even sold some of them on local markets around Sydney. WWF * Just campaign won a Silver Cannes Lions 2015 for Product Design, a Green Pencil @One Show 2016 and D&AD Wood Pencil 2016.

Viral grannies taking a flight for the first time with Vodafone Firsts, an engagement platform encouraging people to try new things empowered by technology.

AKQA's Vodafone Firsts brand engagement platform won both a Silver Cannes Lions 2014 for FILM CRAFT and the IAB Creative showcase award in April 2014 for the feature story “First Flight”

AWARDS & NOMINATIONS

Cannes Lions Silver for Film Craft and Product Design

One Show Green Pencil

D&AD Wood Pencil

IAB Creative Showcase Awards

Mumbrella CommsCon Awards for Best Use of Research/Insights & Corporate Social Responsibility

B&T Awards for Best Use of Sponsorship

WHAT PEOPLE SAY

“Working with Vanessa has been an absolute joy. Not only does she bring enthusiasm and drive to her work, but she pushes to deeply understand a problem beyond most - giving me great confidence she'll deliver a solution that works. She's a real pro, and one you just love spending time with.”

— Adam Jacobs, Co-Founder at THE ICONIC, Co-Founder at Hatch

+61 432 299 976

Sydney and 🌏

Vanessa Mueller