Vanessa Mueller
Creative Strategist
CREATIVE IDEAS WITH IMPACT
To make
the complex simple
the ordinary different
the boring engaging
ABOUT
Hi
I’m Vanessa and I’m a creative marketing strategist, passionate about helping daring brands and businesses find their voice to stand out from the crowd. I believe in the power of great ideas to make a positive impact on our lives and the planet.
Originally from Germany, I now live in Australia. After having worked in agency-land, both in London and Sydney, for the past eight years, I'm now offering my services as a freelance consultant.
I’ve worked with a great bunch of diverse clients, big and small, from banking to entertainment, take a pick!
When I’m not solving communications problems you can find
me outside for any outdoor adventure, taking pictures & videos
of picturesque landscapes while travelling the world.
APPROACH & SERVICES
Insight-driven ideas first,
channel second is my approach
to solving brand and communication problems.
I can help with the following:
RESEARCH:
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Qual & Quant
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Social Listening
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Insights Generation
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Audits
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Analytics & Reporting
STRATEGY:
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Brand Strategy, Identity & Positioning
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Comms Strategy
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Content Strategy
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Digital & Social Strategy
CREATIVE:
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Creative Concepts
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Copywriting both long and short form, SEO, Translations
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Design
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Visual Content including Photo & Video
ADVERTISING:
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Social Advertising including Facebook, LinkedIn, Twitter Ads Manager
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Google Ads (Search & Display)
WORK
I'm lucky to work with a wide range of clients, big and small, across various industries including travel, hospitality, entertainment, retail, finance, FMCG, sports, automotive, technology and not-for-profit.
Explore some of my favourite projects!
AWARDS & NOMINATIONS
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Cannes Lions Silver for Film Craft and Product Design
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One Show Green Pencil
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D&AD Wood Pencil
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IAB Creative Showcase Awards
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Mumbrella CommsCon Awards for Best Use of Research/Insights & Corporate Social Responsibility
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B&T Awards for Best Use of Sponsorship
WHAT PEOPLE SAY
“Working with Vanessa has been an absolute joy. Not only does she bring enthusiasm and drive to her work, but she pushes to deeply understand a problem beyond most - giving me great confidence she'll deliver a solution that works. She's a real pro, and one you just love spending time with.”
— Adam Jacobs, Co-Founder at THE ICONIC, Co-Founder at Hatch