To make

the complex simple

the ordinary different

the boring engaging




I’m Vanessa and I’m a creative strategist, passionate about helping daring brands and businesses find their voice to stand out from the crowd. I believe in the power of great ideas to make a positive impact on our lives and the planet. 

Originally from Germany, I now live in the place of my dreams,

in Bondi, Sydney. After having worked in agency-land, both

in London and Sydney, for the past eight years, I’ve decided

to start my own journey to have more autonomy over my work.

I’ve worked with a great bunch of diverse clients, big and small, from banking to entertainment, take a pick! 

When I’m not solving communications problems you can find

me outside for any outdoor adventure, taking pictures & videos

of picturesque landscapes while travelling the world. 



Insight-driven ideas first,

channel second is my approach 

to solving brand and communication problems. 


I can help with the following: 


  • Qual & Quant 

  • Social Listening 

  • Insights Generation 

  • Audits

  • Analytics & Reporting 


  • Brand Strategy, Identity & Positioning

  • Comms Strategy

  • Content Strategy 

  • Digital & Social Strategy


  • Creative Concepts 

  • Copywriting both long and short form, SEO, Translations

  • Design

  • Visual Content including Photo & Video


  • Social Advertising including Facebook, LinkedIn, Twitter Ads Manager

  • Google Ads (Search & Display) 



I'm lucky to work with a wide range of clients, big and small, across various industries including travel, hospitality, entertainment, retail, finance, FMCG, sports, automotive, technology and not-for-profit.

Explore some of my favourite projects!


  • Cannes Lions Silver for Film Craft and Product Design

  • One Show Green Pencil 

  • D&AD Wood Pencil 

  • IAB Creative Showcase Awards


  • Mumbrella CommsCon Awards for Best Use of Research/Insights & Corporate Social Responsibility 


  • B&T Awards for Best Use of Sponsorship 


Working with Vanessa has been an absolute joy. Not only does she bring enthusiasm and drive to her work, but she pushes to deeply understand a problem beyond most - giving me great confidence she'll deliver a solution that works. She's a real pro, and one you just love spending time with. 

—  Adam Jacobs, Co-Founder at THE ICONIC, Co-Founder at Hatch


Fancy doing some great work together? Get in touch!

+61 432 299 976

Sydney and 🌏

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All content Copyright © 2020 Vanessa Mueller

Financial Compatibility Test

Making credit scores more relevant for Australian Millennials by shining a light on the importance of financial compatibility when finding love. We conducted custom research with the results showing that Australians value financial attractiveness when it comes to choosing their partner in crime. Knowing that credit scores are an important indicator of financial responsibility, we asked Aussies to put their financial relationship compatibility to the test in a fun content series.

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